Apparently, in order to discourage Romanians and Bulgarians (yea, they were thrown into the same box) from coming into Great Britain, the UK government was thinking of doing a negative ad campaign in the two countries emphasising, in other words, why the UK sucks. The Guardian's article points out that it would be kinda counterproductive, since the UK has spent loads of money to try and bring its own reputation up for the 2012 Olympics.
Well, quite funnily, readers from "The Guardian" were asked to contribute to the campaign that might be put in place and guess what? Results were (surprisingly?) good. And it's not over yet. Romanians also went ahead and started producing a campaign that basically said "you know what? Definitely don't go to the UK...come here instead". Read and see for yourself: some of the posters are quite hilarious.
Anyway, disregarding the funny side of things for a moment...what is really going on? First of all, should the UK government really spend its time advertising how bad Great Britain is? How could they not predict a backfire of viral proportions in this day and age? Isn't the world is globalised enough that if you tell Romanians and Bulgarians not to come...French, Germans and Spanish people might find out about it and actually do the same? Dear UK, if you don't want that to happen, you might want to consider making your campaign quite specific. You know, maybe try something like: "The sun shines for everyone in ol' England...except for Bulgarians and Romanians that is". Oh wait...that's a tiny bit discriminatory.
Come on....why would you even consider something like this? I understand that a lot of Bulgarians and Romanians are already in the country and if not, might be thinking of coming to the UK...and I understand that immigrants are an issue for many reasons. But, is this how the government really should tackle the problem?
There are already many measures in place so to discourage non-Europeans...and believe me, I know this quite well. Because even if I am European I have had to see my very talented international friends (incredibly smart people with a lot of enthusiasm, positive ideas and courage)...struggle to stay or even leave. Objectively, they would have been a great resource for the country.
But let's not play games here: Bulgaria and Romania are European countries and you cannot possibly change that. The UK already has policies in place that discourage Romanians and Bulgarians to come in or stay: let those speak for themselves. You do not need to think of campaigns to make yourself look bad because the moment you do, you are not only discriminating...but you are bringing yourself down as a country. Literally. On purpose.